価格個別化で利益率は向上する！DX時代の「ポイント・クーポン」戦略

これまで「どんぶり勘定」が中心だった小売業界。だがデジタルを用いれば、適切な「値付け」「値引き」を実現できるという。そん … 続きを読む
MD NEXT

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